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Seawalk Florals, Connie Estey
My husband Paul and I are the proud owners of Seawalk Custom Florals. Our most significant success is evolving our passion for floral design into a flourishing e-commerce business. We've carved a niche in the NE Fla. / SE Ga. area, offering personalized services and fresh, affordable floral products. Our dedication to treating customers like family and actively participating in community events has solidified our reputation as more than just florists, but as a key part of our local community.
Seawalk Custom Florals specializes in custom floral arrangements for various occasions, including everyday flowers and special events. Our unique e-commerce model focuses on delivering exceptional customer service. We meet our customers at their convenience, provide fresh, personally selected flowers, and emphasize excellent value.
My journey from Canada to Florida, and my background in floral design, inspired me to start Seawalk Custom Florals. Recognizing the need for a more personalized approach in the industry, my husband and I envisioned a business that not only provided quality floral products but also prioritized outstanding customer service.
What sets Seawalk Custom Florals apart is our approach to customer service. We offer personalized consultations, ensure the freshest quality in our products, and maintain a philosophy of treating customers with kindness, honesty, and respect. Our involvement in environmental and community causes further connects us with our customers, enriching our business ethos.
We turned to SCORE to strengthen our business knowledge and management skills. A public service announcement led us to this valuable resource, helping us to fill gaps in our understanding and build a robust foundation for our business.
SCORE, particularly our mentor Derrick Smith, was instrumental in the development of Seawalk Custom Florals. His insights and foresight helped us understand and manage the complexities of business growth, transforming us from a small venture to a significant player in the floral industry.
Our SCORE mentor, Derrick Smith, has been a vital part of our journey. His ability to predict business trends and challenges has been crucial in guiding our strategic decisions. His expertise and practical advice have been key in navigating the growth and challenges of our business.
I have worked for approximately 35 years in corporate management positions; most of which in sales...
